First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
We recommend doing it quite a bit on blogs or websites that has audiences with whom we want to connect. It’s a great way to connect with new readers and get your name out.
Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.
Guest posting is great for search engines
The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
Guest posting introduces you to new people
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.
The first rule of being a good guest
When we guest post for someone else, we do the following:
- Link to the post from our blog
- Promote it on Twitter (several times)
- Share it on Facebook
- Thank the person
- Stick around and respond to comments on the post.
While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.
Guest posting matters
According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)
Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.
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