Email Marketing

The Best Email Marketing Strategy

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization
  • The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.
  • It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method
  • the "opt-in" feature of email allows marketing by consent
  • email marketing allows targeting by demographics (age, income, etc.)

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